Binary 1's and 0's

April 2022 Nerd Nite on the Rocks

by Michelle Henderson

Ever wonder how a website gets ‘chosen’ for the top spot on Google search? The answer is more complicated, and more simple, than you think. Michelle Henderson, owner of BadCat Digital and 12-year Search Engine Optimization junkie, will walk us through how Google sees websites and why they like the ones they like. No need to be able to read binary!